you might enjoy
a brief insider's look at what's been going on lately inside
the flourishing world of boxing.
There has never been a more lucrative time to be a title holder
in the world of boxing. In Sport Magazine's annual top money
makers, at least one boxer is always in the top ten.
Audiences are now treated to television coverage of boxing on
cable, regional and major networks not only on weekends but
weeknights as well. HBO, Fox, Showtime, USA, ESPN, Madison Square
Garden Network and Classic Sports just to name a few, have been
telecasting weekly and in some cases daily boxing matches without
interruption for the last ten years.
In terms of commercial endorsements, one former Champ and folk
hero favorite is one of the most sought after pitchmen on Madison
Avenue. Recently, lucrative ground breaking endorsements, normally
reserved for the likes of a Michael Jordan, are now taking place
for fighters that will certainly transcend them into crossover
On the fitness front, boxing workouts are a popular trend in
gyms across the nation and are drawing participation from men,
women and youth interested in not only the physical benefits
but also the science of boxing.
The most dramatic sign of the times for boxing has been the
recent bonanza in the pay-per-view arena. Heavyweight title
fights are grossing one night receipts that parallel the theatrical
run of a major Hollywood studio release. Nineteen ninety-seven
provided the highest grossing non-heavyweight title fight ever.
The Whitaker vs. De La Hoya bout grossed 36.5 million dollars
with 865,000 ppv buys, surpassing the previous record set in
'93 with Whitaker vs. Chavez grossing 23 million dollars at
740,000 buys. The heavyweight division broke a new record with
the previous record set in '93 with Whitaker vs. Chavez grossing
23 million dollars at 740,000 buys. The heavyweight divison
dwarfed even those numbers with the recent Tyson vs. Holyfield
fight drawing 1.7 million ppv buys with a 100 million dollar
De La Hoya's
recent pay per view bouts have eclipsed the numbers previously
mentioned in this article. The upcoming Mike Tyson-Lennox Lewis
bout is anticipated to humble any pay per view revenue that
we've known to date.
With solid market momentum like this, doesn't it appear that
an investment in the world of boxing came along at just the